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He’s running quite an organization over there and I know they’re one to watch. Check out more about Mike and his thoughts on marketing on Examiner!
The Florida Bar is postponing its enforcement of the new rules governing lawyer websites. Those rules make the inclusion of past results, testimonials and “statements characterizing the quality of legal services” impermissible. Confused about what this really means? Feel free to contact me for additional information. June 14, 2010 New rules on lawyer and law firm websites will not go into effect, and therefore will not be enforced by The Florida Bar at this time, under a June 10, 2010 order of the Supreme Court of Florida. The Court granted the bar’s emergency motion to stay the effective date of amendments to the website rules. The Court adopted new rules regulating websites in November 2009. Under the new rules, websites will be subject to the general advertising regulations set forth in Rule 4-7.2. Websites commonly include information about past results, testimonials, and statements characterizing the quality of legal services, all of which would be impermissible under the new rules. However, websites will remain exempt from the filing requirement under Rule 4-7.8. In Re: Amendments to Rules Regulating The Florida Bar - Rule 4-7.6, computer Accessed Communications,34 Fla. L. Weekly S627 (Fla. Nov. 19, 2009), Case No. SC08-1181. At the direction of the Supreme Court of Florida, the Florida Bar filed a petition on June 1, 2010 to adopt additional amendments to Rule 4-7.6 regarding websites, Case No. SC10-1014. The amendments, if adopted, would provide a method by which a portion of the website would be considered information at the request of a prospective client and therefore not subject to subchapter 4-7 (the lawyer advertising rules) if specific requirements are met. The Court’s order staying the effective date of the November 2009 amendments to the website rules makes those changes effective 90 days from the Court’s order in SC10-1014, which has not yet been decided. Lawyers should use this additional time granted by the Court to review their websites and make any changes necessary to bring them into compliance with the lawyer advertising rules. Copies of the bar’s motions and the court’s order, as well as information on complying with the lawyer advertising rules, are available on the bar’s website under Advertising Rules.
I am so pleased to be moderating the media panel for the Legal Marketing Association’s June luncheon. Such a great panel of professionals! What do editors want in a story? Join LMA Tampa Bay as we answer these questions and more at our June luncheon featuring a panel of media experts, including:
If you have questions you would like the panel to discuss, please email us! Thursday, June 17, 2010 11:30 p.m. to 1:00 p.m. Tampa Bay Business Journal Members $20 RSVP to LMA Tampa Bay Chair, Anne Zambrano.
And then she handed me the latest AP Stylebook. Oh sure, I had used other stylebooks before - Chicago Manual of Style, Strunk & White’s (of which I got my 50th Anniversary edition last year!) - but for some reason, I wanted to tuck this book under my pillow at night. Here we are a dozen years later and it’s still the standard. The team recently made the updates to include social media terms. Read the list on Examiner!
You only need a lawyer when you need a lawyer. You only need a doctor when you need a doctor. You only need an architect when you need an architect. I cannot create the situations, I can only work to build name recognition, reputation, and illustrate differences - all within the confines of the rules and guidelines of professional ethics. Bruce Marcus shares his thoughts in this article, Professional Services Marketing — What Works and What Doesn’t, where he makes clear distinctions between marketing lawyers and toothpaste. I’ll be sending this link to the next potential client with unreasonable expectations.
 Jenn Greacen It can be a lonely as an entrepreneur. We push ourselves, create goals and milestones to hold ourselves accountable. Without management, we have to seek peers and mentors outside of our organizations to be confidants and sounding boards. I found a friend and confidant in Jenn Greacen, founder and executive director of Red Frog Marketing. Our agencies are roughly the same size, but we play in very different markets. Her specialty is in the luxury market and consumer brand space, while Pinstripe is primarily a business-to-business professional services firm. We trust one another to share the challenges (and successes!) with our businesses, finances, clients, employees and more. We can laugh about the drama and ‘crack’ in the safe zone when we just need to blow off some steam. She is supremely creative, and that’s why she’s in the spotlight! Read more about Jenn on Examiner.
While most of the organization’s luncheons feature an industry speaker, we often find that we get the most out of the discussions with one another. It is a challenge to stay on top of the changes going on at the Florida Bar, determining which lawyer rankings are worth the tremendous time and energy, how we’re addressing the ACC Value Challenge, RFP responses, event sponsorships and more. All LMA Tampa Bay events are open to legal marketers, administrators, lawyers, and other professional services marketers. Wednesday, May 12th Glenn Rasmussen Fogarty & Hooker, P.A.
Members - $20
 FSU's NSAC team celebrates the win Florida State University’s Arrowhead Advertising team won the 4th District American Advertising Federation’s National Student Advertising Competition in Tampa on April 30th. This is the fourth year in a row and seventh time in the last ten years that FSU has won the competition to represent the 4th District in the national competition. Each year, a corporate sponsor provides a case study with a particular advertising challenge. Students across the country research the client and its competition to develop a comprehensive advertising and communications campaign to meet the objectives. A panel of judges scores the team’s 32-page plans book and a 20-minute live presentation. The 2010 corporate sponsor is State Farm. Their challenge was to create a campaign to position State Farm as a contemporary brand to 18-25 year old adults who are responsible for 50% or more of their own living expenses. The goal is to increase auto and renter policies within this segment.
The Arrowhead Advertising team will compete in the national competition at the American Advertising Federation’s annual conference in Orlando on June 10-11. If you’re going to the conference or are in the Orlando area, I encourage you to watch the presentations. I guarantee you’ll walk away inspired and if you’re in advertising, you’ll start watching over your shoulder for the next generation of ad pros! And if you’re interested in what goes on behind the scenes, there is a rumor the NSAC will be turned into a reality show. Congratulations Arrowhead - way to carry on the legacy. I’m sure you’ll represent the 4th District well. FSU turns out some pretty great advertising grads… if I do say so myself
I’ll be delivering my Online Reputation Management (ORM) presentation to the Trial Law Section of the St. Petersburg Bar Association on Wednesday, May 12th. Lawyers have a unique challenge when it comes to ORM and using social media. With the rules imposed by the Florida Bar and other professional codes of conduct, they have to be extremely careful with the information they post online. Although we certainly can’t cover everything (we could talk about it for weeks!) I’ll give a primer on a few online reputation monitoring tools and the basics of the most popular social media. For more information about the luncheon, visit the St. Pete Bar.
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I have to admit, I’m a little surprised that I’ve never met Mike Westafer with Roger West Creative & Code. As super cool marketing entrepreneurs, you’d think we’d run in the same circles. 
Scott Finn, News Director, 
Paul Abercrombie, President, 
Moderated by Ginger Reichl, President, 
I remember the day I got my first AP Stylebook. I was the newly hired Advertising & Media Relations Director for a very large law firm, when my assistant came into my office, took inventory of all of the supplies left behind by my predecessor and made a list of all the things I would need. About a week later, she arrived with a box of pens, pads of paper, folders, WordPerfect for Dummies (they’re probably still using WP), and other office supplies.
As a professional communicator, I should have no problem explaining the difference between marketing products and services. And yet, I struggle with it every time I encounter a prospective client who expects the phone to ring off the hook with new business if he hires me.
My team at Pinstripe Marketing and I are pleased to sponsor the May 
In addition to winning the overall competition, the FSU team also took honors for best research, best strategy, best creative and best question and answer session. Other team winners include University of Miami (2nd place), Art Institute of Fort Lauderdale (3rd place) and University of South Florida (4th place).