Robyn Walters Wins 2013 Pinstripe Service Excellence Award

Pictured: Devon Pero ('03), Vinny Tafuro ('04), Tamara Whittaker ('11), Robyn Walters ('13), Kate Whatley ('08), Carl Vervisch ('07), Amanda Fisherman ('12), and Mike Compton ('09) Not pictured, Jeff Morrow ('05) and Jessica McDonald ('06)

Pictured: Devon Pero (’03), Vinny Tafuro (’04), Tamara Whittaker (’11), Robyn Walters (’13), Kate Whatley (’08), Carl Vervisch (’07), Amanda Fisherman (’12), and Mike Compton (’09) Not pictured, Jeff Morrow (’05) and Jessica McDonald (’06)

Ten years ago, as I was “aging out” of Ad 2 Tampa Bay, I created the Pinstripe Service Excellence Award to recognize the most outstanding member of the organization. At this year’s ADDY Awards, that first recipient, Devon Pero, presented the 2013 award to Robyn Walters – the latest in a long line of accomplished professionals who continue to be leaders in the industry. They all make me very proud.

Former Ad 2 President Robyn Walters Wins Pinstripe Service Excellence Award

Former Ad 2 Tampa Bay president, Robyn Walters, received the 2013 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 27 at the Cuban Club in Ybor City. Presented annually by past recipients, the award recognizes the Ad 2 member who demonstrates the most outstanding contributions to the organization, the advertising industry, and the Tampa Bay community.

“It is truly the highest honor to be recognized by local industry leaders, people you are blessed to say are your mentors and friends,” said Walters. “I am grateful to know each past recipient of the Pinstripe Service Excellence Award and there is no higher accolade than having my name next to theirs.”

robynwaltersWalters was recognized for her accomplishments including maintaining the chapter’s membership during the recession, managing several student initiatives including the mentorship program, internship speed dating event, and an AdTour of several local agencies. Under her leadership, Ad 2 earned first place in the National Ad 2 Public Service competition for their pro bono campaign for Starting Right, Now. She has held several positions on Ad 2’s board and is currently the education chair for AAF Tampa Bay and the National Ad 2 public service co-advisor. She is a programmatic solutions manager for Triad Retail Media and volunteers for several Tampa Bay non-profits.

“Robyn was nominated by several of her peers, illustrating how much they admire her,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “Her commitment to Ad 2, her employer and the advertising industry is only surpassed by her commitment to making Tampa Bay a better place through her service to charitable organizations.”

ABOUT AD 2 TAMPA BAY

Ad 2 Tampa Bay, Inc., an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals under the age of 32.  As a eleven-time National Ad 2 Club of the Year, the organization takes pride in providing both members and the community with quality educational programs, national award-winning public service campaigns, professional interaction, member employment services, fun-filled social events and much more. For more information, please visit www.ad2tampabay.org.

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Non-Profit Tampa Bay: Southeastern Guide Dogs

I love non-profits and I love dogs. So when it came time for Pinstripe to find a new animal charity, Southeastern Guide Dogs was one of our first calls.

Southeastern Guide Dogs is an impressive organization that provides highly skilled (and super cute!) dogs for the visually-impaired at no cost to the recipient. We were first introduced to them through friends who are ‘puppy raisers’ – helping with basic training and socialization during the puppy’s first year before they go back to campus for their skills training. To date, they’ve placed more than 2800 dogs in 30 years!

Southeastern Guide Dog programs include:

  • Paws for Independence - A program that matches highly trained guide dogs with visually impaired individuals, providing the gift of an independent lifestyle.
  • Paws for Patriots - This program serves active duty soldiers and retired servicemen and women with the respect and dignity they deserve.
  • Gifted Canines - Their guide dogs have met rigorous medical and behavioral standards before being paired with a student. Dogs who don’t quite meet these standards are selected to change careers into other fields that are important and provide great value to a variety of people.

One of our favorite activities is puppy hugging!

LS puppy huggingGR puppy hugging

I encourage you to take a look at Southeastern Guide Dogs and consider a visit to their campus, participating in an upcoming event, and making a donation. You can even have a puppy named for you!

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Ginger Reichl Appointed District Advertising Competition Chair

nsac_featuredPinstripe Marketing is pleased to announce that its president, Ginger Reichl, has been appointed Chairperson of the National Student Advertising Competition (NSAC) for the Fourth District American Advertising Federation.

Each year, a sponsor provides students with a real-world case study and an outline over viewing its product and their current advertising plan. Students must learn about their product and research the brand’s competition in order to develop a new campaign plan for the company. The college chapter members then develop a 26-page marketing campaign and an accompanying 20-minute presentation. This new campaign strategy is then “pitched” by each team to a line of judges. The judge panel is comprised of professionals from the communications industry. Students from AAF college chapters from Florida and the Caribbean will compete in April 2014 and the winner will go on to compete at the national competition in June.

Ginger was a member of Florida State University’s NSAC team during her senior year in 1993 and says it was one of the best experiences of her college career. She later served as District 4 NSAC Chair for several years prior to taking a hiatus from board service.

“I have a big soft spot for advertising education and the NSAC,” said Reichl. “Working with the AAF, District leadership, and the team advisors is always rewarding, but seeing the student’s work always leaves me energized and inspired. These are the best of the best in the next generation of advertising professionals.”

The 2014 NSAC sponsor is Mary Kay.

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Florida Bar updates lawyer advertising rules

ginger_reichlThe Florida Bar has issued updated advertising rules (effective May 1, 2013) that address changes in how lawyers can communicate on their web sites and social media, along with a few changes to the ad submission requirements. Pinstripe president, Ginger Reichl, spoke with Jane Meinhardt at the Tampa Bay Business Journal about the changes and how we’re helping our legal clients manage social media.

As more lawyers pursue social media to take advantage of the cost effectiveness and increased audience, our consulting services have expanded to help them stay in compliance. For instance, LinkedIn recently added “one-click endorsements” for skills and expertise. However, because Florida lawyers may not use the term “expert,” the attorney may run afoul simply allowing this segment on his/her profile. There are also considerations with recommendations, utilizing groups, even determining with whom to connect.

To find out more or to schedule a meeting to review the new rules, contact Pinstripe Marketing.

See the complete Florida Bar advertising rules story here.

 

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Pinstripe Earns Advertising Ethics Certificate

iae_newsEthics in advertising? People exposed only to stereotypical bamboozlers portrayed in the media may scoff, but marketing professionals take their ethics very seriously—none more so than Pinstripe Marketing.  To illustrate the point, Pinstripe President Ginger Reichl recently made sure she was among the first people in the U.S. to receive Advertising Ethics Certification.

The American Advertising Federation (AAF), the Institute for Advertising Ethics (IAE) and AAF – Tampa Bay collaborated to offer  Ethics in Advertising—a half day course to “help business leaders and marketing professionals better understand and resolve ethical issues in the real world of advertising.” The Tampa Bay presentation served as a pilot for additional course offerings in other cities across the country. Since the October 25th course in Tampa, the Ethics in Advertising class has been convened for the Austin, TX and Cincinnati, OH markets.

The course agenda covers such topics as: why ethical behavior is important to the consumer and to the advertising professional; ethical dilemmas in the workplace, and in the creation and dissemination of advertising; role playing; and discussion of how to encourage others to practice enhanced advertising ethics.

“We have always been committed to working in a professional and ethical manner,” said Reichl. “This course presented several challenging dilemmas that agencies like ours face all the time. While our purpose is to serve our clients, ultimately we must serve the public that consume our messages.”

IAE Principles and Practices of Advertising

  • Advertising, public relations, marketing communications, news, and editorial all share a common objective of truth and high ethical standards in serving the public.
  • Advertising, public relations, and all marketing communications professionals have an obligation to exercise the highest personal ethics in the creation and dissemination of commercial information to consumers.
  • Advertisers should clearly distinguish advertising, public relations and corporate communications from news and editorial content and entertainment, both online and offline.
  • Advertisers should clearly disclose all material conditions, such as payment or receipt of a free product, affecting endorsements in social and traditional channels, as well as the identity of endorsers, all in the interest of full disclosure and transparency.
  • Advertisers should treat consumers fairly based on the nature of the audience to whom the ads are directed and the nature of the product or service advertised.
  • Advertisers should never compromise consumers’ personal privacy in marketing communications, and their choices as to whether to participate in providing their information should be transparent and easily made.
  • Advertisers should follow federal, state and local advertising laws, and cooperate with industry self-regulatory programs for the resolution of advertising practices.
  • Advertisers and their agencies, and online and offline media, should discuss privately potential ethical concerns, and members of the team creating ads should be given permission to express internally their ethical concerns.

 

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Fisherman Wins Pinstripe Service Excellence Award

fishermanAd 2 Tampa Bay president, Amanda Fisherman, received the 2012 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 28 at the Tampa Theatre. Presented annually by past recipients, the award recognizes the Ad 2 member who demonstrates the most outstanding contributions to the organization, the advertising industry, and the Tampa Bay community.

“Amanda has been an amazing asset to Ad 2 Tampa Bay and to our local advertising community since her first days out of school. She has shown excellent leadership, superior dedication, and genuine passion in her contributions of all kinds. Most notably, she has championed one cause above all others – the growth and development of the community’s local students and recent graduates. Through tireless dedication to the programs within Ad 2 including AdTour and the Campus Road Show, and her overall leadership of the club, she has grown what amounts to an incubator for our local talent,” as noted in one nomination.

“Amanda’s accomplishments have been impressive,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “I also have a soft spot for advertising education, and as an agency owner always searching for talent, I appreciate her dedication to supporting the next generation of professionals.”

Fisherman is an account associate at Bayshore Solutions.

ABOUT AD 2 TAMPA BAY
Ad 2 Tampa Bay, Inc., an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals under the age of 32. As a eleven-time National Ad 2 Club of the Year, the organization takes pride in providing both members and the community with quality educational programs, national award-winning public service campaigns, professional interaction, member employment services, fun-filled social events and much more. For more information, please visit www.ad2tampabay.org.

ABOUT PINSTRIPE MARKETING
Pinstripe Marketing is a full-service marketing agency specializing in promoting services firms. Pinstripe’s services include strategic planning and implementation, marketing communications, advertising, event planning, media buying, web design and public relations.

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Florida Supreme Court makes changes to lawyer advertising

supremecourtThe Florida Supreme Court today adopted the Florida Bar’s proposed comprehensive revisions to its advertising rules.

In an effort to make the rules more consistent and clear, there is no longer a distinction between the media used to communicate. The rules are the same for print, television, radio and online advertising. Unfortunately, this also eliminates the exemption for information “provided upon request”. While some forms of advertising and communication may be exempt from the filing requirements, all must comply with the rules.

Two justices dissented, another dissented in part, so there still isn’t consensus in how lawyer communications should be regulated. And there is still a group of Florida lawyers fighting the battle that it shouldn’t be regulated at all under the First Amendment. But these are the rules, and they go into effect on May 1, 2013.

We’ll be reviewing the changes along with our legal marketing colleagues and provide additional insight in the coming weeks. In the meantime, we recommend taking inventory of your law firm’s advertising and communications, including the web site, LinkedIn profiles, Google AdWords, directory listings, newsletters, and everything else you use to market your practice so you’ll be ready to make any adjustments to stay in line.

Here is the court’s opinion and the petition for proposed changes, as submitted by the Florida Bar.

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New Shoes! Pinstripe Marketing Launches New Website

No longer the cobbler’s children! After eight long years, we have finally launched a new website to showcase the agency’s talent and personality.

The new site features news about the agency, our clients and industries and case studies of our work. We’re dedicated to keeping it up-to-date and showing you the latest in client results.

Come on in and take a walk around the block in our brand new shoes; you may just want some too!

Pinstripe Marketing is a full-service marketing and communications agency that specialized in promoting professional services firms.

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Execs Hit Republican National Convention Events

md_tbbj_logoToday’s Tampa Bay Business Journal featured a story about some of the events surrounding the Republican National Convention in Tampa next week. Tampa Bay marketing agency president, Ginger Reichl, was interviewed for the story.

Ginger Reichl

Pinstripe Marketing, president

“Full Lid Party” at Cassis American Brasserie in St. Petersburg, August 26

“Reichl will attend the “Full Lid Party” on Aug. 26. The after-party will follow the welcome event at Tropicana Field.  Reichl said she will be there “from an event management standpoint,” helping facilitate the event.

Reichl, who volunteers on the 2012 Tampa Bay Host Committee’s communications action group, will devote the rest of the week to day-to-day operations at her offices. In particular, Pinstripe will offer “last-minute business concierge services” to convention guests.

“Once people get here and realize they need something at the last minute, we are available,” she said.”

See more events in Tampa Bay the week of the RNC on the TBBJ and Bay News 9 web sites.

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Whittaker Wins Pinstripe Service Excellence Award

The 2011 Pinstripe Service Excellence Award Winner, Tamara Whittaker, with previous winners, Vinny Tafor (’05), Kate Whatley (’09) and Carl Vervisch (’08).

Ad 2 Tampa Bay’s immediate past president, Tamara Whittaker, received the 2011 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 24 at the Dali Museum. Presented annually by past recipients, the award recognizes the Ad 2 member who demonstrates the most outstanding contributions to the organization.

Whittaker joined Ad 2 Tampa Bay in 2007 and immediately took on a leadership role. She has served as communications chair, secretary /treasurer, vice president and as the 2010-11 president. During her tenure as president, Whittaker led the public service team that developed the pro bono campaign I Own Me for The Spring of Tampa Bay to create awareness to prevent teen dating violence. Her team placed 3rd among 25 Ad 2 chapters across the country at the Ad 2 National Public Service Competition and received an internationally recognized Stevie Award for Women in Business.

Whittaker won a Telly Award and numerous ADDY awards as a senior project manager at Pinstripe Marketing, and has been recognized as a Rising Star by tbt* Tampa Bay Times and the Tampa Bay Business Journal’s Up and Comer Award. She currently serves as Ad 2 National Public Service Chair and is an active alumnus of the University of South Florida.

“Tamara’s contributions to Ad 2 Tampa Bay have been immeasurable,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “Her focus on education, public service, fundraising activities, providing better programs and more leadership opportunities for members made her the obvious choice for this award.”

ABOUT AD 2 TAMPA BAY
Ad 2 Tampa Bay, Inc., an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals under the age of 32. As a eleven-time National Ad 2 Club of the Year, the organization takes pride in providing both members and the community with quality educational programs, national award-winning public service campaigns, professional interaction, member employment services, fun-filled social events and much more. For more information, please visit www.ad2tampabay.org.

ABOUT PINSTRIPE MARKETING
Pinstripe Marketing is a full-service marketing agency specializing in promoting services firms. Pinstripe’s services include strategic planning and implementation, marketing communications, advertising, event planning, media buying, web design and public relations. For more information, please visit www.pinstripemarketing.com.

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