Postcards… The Dry Hump of Marketing Strategies
I know I am at least a year behind the times, but a friend recently sent me a link to check outFrisky Dingo, one of the completely bizarre yet oddly hilarious animated shows on Cartoon Network’s Adult Swim.
In the pilot episode, Killface has kidnapped a few ad agency nerds to promote his Annihilatrix, a device that will propel Earth into the Sun. He wants his tv spot to run “on every single television… IN THE WORLD” on a budget of $250,000. (okay - that’s funny.)
After 10 years of listening to clients give long lists ofexpectations of ROI on a miniature budget - I found this show hysterical. As Brent dangles off the edge of the Annihilatrix, I get a very specific image of one of my current client’s face over Killface’s… well… face.
The writing is super funny otherwise, but the insight on the ridiculousness of advertising is right on the money.
In the end, Val proposes a postcard, no, a direct mailing campaign, to promote the Annihilatrix.
“$0.26 per unit to 1 million households…. the most cost-effective strategy. A maximum response of 2%… but 1% response is more realistic.”
He says, “That’s only 10,000 people. How on God’s green earth is that cost-effe…”
But in the end, he caves and accepts the proposal.
“Postcards… the dry hump of marketing strategies.”
Cracks me up.
