Ginger Reichl

 The team and I gave blood today. Tamara hit the gallon mark!
This was only my fourth time giving. I tried giving blood back in high school as one of those excuses to get out of class, but I was anemic at the time, so they weren’t interested. After that, I didn’t try again, just assuming [...]

I wrote the following letter to Representative Michael Scionti, encouraging him and his colleagues to keep the tax exemption for advertising services.  While it could appear to be a simple case of self-preservation, I honestly believe that this would be detrimental to Florida businesses. If you agree, write a letter. If you disagree, well… don’t.
 
Representative [...]

I spent the day at the AMA Tampa Bay’s Digital Marketing Conference and learned a lot more about SEO, social networking, blogging, online video, podcasting and more.  A HUGE thank you to the AMA program committee who put this amazing event together, and to all of the presenters who generously shared their vast knowledge:
Deana Goldasich [...]

I received an email today from the 4th District American Advertising Federation’s lobbyist with a heads-up that the House Finance and Tax Committee just released a list of 51 specific sales tax exemptions they plan to “discuss” for potential review during this year’s legislative session.
There are several items on the list that directly affect the advertising [...]

The Winter 2009 issue of the Pinstripe newsletter, Notions, is online. Enjoy!
http://www.pinstripemarketing.com/enews/winter2009/winter2009.html

I went to the St. Petersburg Downtown Partnership luncheon today, where the keynote was Len Polizzotto from Draper Labs - an engineering and science non-profit that spun off from MIT. They’re moving into new office space in the Gateway area and doing some really interesting work. 
He talked about coal and how unrealistic it is that we’ll [...]

The Pinstripe creative team brought home two more ADDY Awards for us on Saturday - a silver for the Trend Micro Whack-a-Virus and Worry-Free Security launch campaign, and a gold for the new Pinstripe stationery package.
The ADDY Awards is the largest advertising competition in the world, and is a three-tiered competition that starts locally (Tampa [...]