PR: Brand management help from your media friends

What thoughts are stirred when you hear the term, “public relations?”
You might think of press releases. Or more imaginatively, maybe the image that comes to mind is a news conference — where a company spokesperson tries to put a positive spin on reports that their latest product is “unsafe for any use… and is hazardous [...]

Saturday Stuff - Laptop Sleeve

The amount of work that gets done on my sofa, hotel bed or airline seat tray is immeasurable. I can’t imagine being chained to the office by a computer!
The flexibility of mobile computing, however, comes with the danger of losing everything with one less-than-gentle bump. I was unfortunately reminded of this when my laptop fell out [...]

Making the scene at trade shows

Trade shows are commonly understood as bazaars where exhibitors attempt to reach new customers by promoting their products or services via interactive displays and face-to-face conversation. These events are frequently huge and elaborate gatherings and every booth is striving for that “wow’” factor. With perhaps thousands of visitors — each of whom is a potential [...]

Saturday Stuff - Your Business Editor

For once, my Saturday Stuff post is about getting rid of stuff!  I had the good fortune of meeting Tina Fischer through the Leadership St Pete Alumni Association. We quickly became friends, and then I started learning more about what she does.
And what she does is fantastic!
Tina is the founder of Your Business Editor - [...]