Ginger Reichl

Almost everyone in business has heard how important it is to “network.” But for many people, the idea of making the rounds at the local chamber of commerce luncheon isn’t at all appealing. Now, thanks to online social marketing, it’s easy for anyone to make hundreds (if not thousands) of contacts.
Whether or not you’re active [...]

The poor people at Art & Copy… I’ve been stalking them!  I saw this trailer online for the movie a couple months ago, and cannot wait to see it.
Some of the industry’s most interesting people are featured, including my hero, the legend, Mary Wells Lawrence.
You can read the synopsis here, but the trailer says it all. [...]

My organizational and time management skills have been inversely proportional to the success of the agency.  I often hear, “I don’t know how you do it,” but inside I’m, well, freaking out.
I am, however, smart enough to know my weaknesses, to ask for help, and to hire professionals when needed. Last week, I started the [...]

Admit it. You’ve Googled yourself. Did you like what you found?
The latest buzz in communications is around online reputation management (ORM), and people have a lot of questions about it. I spent my Friday in Ft. Myers talking with a group of lawyers about how to establish and maintain their online presence, use the tools [...]

I joined Twitter about eight months ago when the buzz started picking up. I guess I’ve always been an early adopter of technology, but I’m obviously a big fan of communication tools as well.
Since I set up accounts for me (@GingerReichl) and for the agency, Pinstripe Marketing (@PinstripeMktg), I initially found myself logging in and [...]

It’s planning season!  The next few months at the agency will be spent planning for our clients’ 2010 marketing initiatives. A key component of the marketing plan is the media in which their advertisements will appear.
In choosing media for your promotional efforts, a very important consideration is how well a particular advertising vehicle will reach your [...]