You’ve got a rep to uphold
Admit it. You’ve Googled yourself. Did you like what you found?
The latest buzz in communications is around online reputation management (ORM), and people have a lot of questions about it. I spent my Friday in Ft. Myers talking with a group of lawyers about how to establish and maintain their online presence, use the tools for research, and be prepared to counter any negative communications. It can sound like a foreign language and it is impossible to cover in an hour, so I don’t blame them for their eyes glazing over.
Andy Beal and Judy Strauss wrote the breakout book on the subject. Radically Transparent isn’t just about what reputation management is, but a practical guide to creating and managing your online persona. They explore the four critical skills for ‘personal reputation construction’: public relations, search engine optimization, research, and online content creation.
We have more control than we think, and this book provides the tools to really show our stuff online.
