Florida Bar gets it right with social networks

The Florida Bar Association surprises me on a regular basis… but rarely in a good way. Over the last couple years, there has been a lot of discussion in the legal marketing community about client testimonials - those that appear in directories like Avvo and social networks like LinkedIn.
The rules on advertising prohibit testimonials, statements [...]

Up & Comers 2009

Last night, I was honored to be named one of the Tampa Bay Business Journal’s 2009 ‘Up & Comers’.  Reviewing the list of winners, I am humbled by the recognition.
With winners’ ages spanning two decades (20 to 39), I was also struck by the fact that my days as a “young professional” or “up and [...]

Tampa Bay Marketing Spotlight - Michael Kilgore

It’s no secret that I am a huge fan of Broadway musicals, so I consider myself so lucky to live in an area that boasts one of the nation’s best theaters with annual seasons full of Tony winners.
And who is responsible for promoting these shows and all of the fantastic entertainment at the Tampa Bay [...]