Ginger Reichl

I am so excited to learn that I was elected to the board of directors for SPCA Tampa Bay - the only open door shelter in Pinellas or Hillsborough Counties. This is an amazing organization that accepts any animal, including animals that other shelters must turn away.
While I’ve always been generally aware of SPCA, I got to [...]

Imagery of the passing year as a weary old man, and the coming 12 months as a smiling toddler, are common. For businesses, the symbolism is especially appropriate. As a healthy child should develop into maturity, business owners hope each new year brings growth to their companies.
And business growth is often predicated on marketing. While [...]

We had a quick meeting this afternoon to welcome some of our new neighbors to the  block! I haven’t posted anything about the Crislip in a while, but the progress has been fantastic. What started as a simple exterior clean up project to make the block look better has developed into an amazing redevelopment initiative. [...]

The Florida Bar has thrown a monkey wrench into legal marketing once again. Web sites have been treated as ‘information upon request’ for years, but the Supreme Court has decided that they must now comply with the advertising rules. Recognizing some of the confusion the new rule has caused, the Bar requested a six month [...]

As the holidays approach, we usually think about special connections with other people. We commonly think of friends and family first, but other relationships — even those of a commercial nature — may be very important as well.
Providers of professional services are unique in the level of intimacy they have with their clients. That’s why [...]