Striving to be digitally distinct
Well how about that! After years of giving advice about personal branding and presentations about managing online reputations, it looks like I’ve done a pretty good job of doing it for myself.
A friend shared a newsletter from Reach Personal Branding that reinforced many of the concepts I include in my presentations. On their site, I saw the link for the Online Identity Calculator - an interesting little tool that collects self-reported data from Google and maps your placement on a quadrant chart.
Mine? Here is the description:
“Congratulations. You are digitally distinct!
This is the nirvana of online identity. A search of your name yields lots of results about you, and most, if not all, reinforce your unique personal brand. Keep up the good work, and remember that your Google results can change as fast as the weather in New England. So, regularly monitor your online identity. That way, if something negative, such as an anonymous ad hominem attack on your character on a blog, crops up, you can address it quickly, before it gets out of hand. Read Chapter 11 of Career Distinction: Stand Out by Building Your Brand for more ideas on how to continue to build your brand online.”
So I’m digitally distinct. Are you?
