Ginger Reichl

I discovered a great organization tonight!  Women in Technology (WITI) has apparently been around for quite a while, but I had never heard of them (shocker - I thought I was already a member of everything).  I received a LinkedIn invitation for the March meeting, and since the speaker was VP of Marketing & Channels [...]

As a self-professed marketing nerd, I try to keep an eye out for the latest books and resources to stay sharp. Since I enjoyed Hogshead’s Radical Careering several years ago, pre-ordering my copy of Fascinate was a no brainer.
Living up to its title, Fascinate is smart, funny and conversational – like Sally has sent you [...]

I am honored that the Tampa Bay chapter of the Product Development and Management Association asked me to speak at their March meeting. We’ll be discussing Online Reputation Management (ORM) and how to leverage social media.
If you’re in product management or just want to be a smiling face in the audience, please join us!
March 22, [...]

In late 2008, a collection of businesses along Central Avenue united in an effort to revitalize the historic Crislip Arcade at 641 Central Ave.
Now, the 1920s-style mall and the surrounding block are due for a grand re-opening.
“We didn’t think this would happen two years ago,” said Jeff Zampino, creative director at Pinstripe Marketing, which is [...]

We’re roughly a month away from the official grand opening of the 600 Block / Crislip Arcade, and our new neighbors are making it look fantasic! The St. Pete Times has noticed and is continuing to follow the progress. Here is the latest story:
Crislip Arcade revitalization rooted in art

I’ve had the good fortune of knowing Nicole Longo for nearly 10 years. She was one of the people I admired most when we worked together in the marketing department of Tech Data.
I wasn’t surprised when she left to start her own successful PR firm. I was shocked when she gave that up to [...]