Ginger Reichl

I have to admit, I’m a little surprised that I’ve never met Mike Westafer with Roger West Creative & Code. As super cool marketing entrepreneurs, you’d think we’d run in the same circles.
He’s running quite an organization over there and I know they’re one to watch.
Check out more about Mike and his thoughts [...]

The Florida Bar is postponing its enforcement of the new rules governing lawyer websites. Those rules make the inclusion of past results, testimonials and “statements characterizing the quality of legal services” impermissible.
Confused about what this really means? Feel free to contact me for additional information.
June 14, 2010
Florida Bar Association
New rules on lawyer and law firm [...]

I am so pleased to be moderating the media panel for the Legal Marketing Association’s June luncheon. Such a great panel of professionals!
What do editors want in a story?
How do I get my lawyers “on the list” as media resources?
Are press releases still relevant?
How do I approach the media with a story idea?
Do blogs and [...]

I remember the day I got my first AP Stylebook. I was the newly hired Advertising & Media Relations Director for a very large law firm, when my assistant came into my office, took inventory of all of the supplies left behind by my predecessor and made a list of all the things I would [...]