Ginger Reichl

I’ve been working on legal marketing and advertising for more than 13 years, and one of my biggest frustrations has been the Florida Bar rules regulating lawyer advertising. I understand that advertising is relatively new to the profession, and some hucksters have gone overboard in their unseemly ads, but the majority of law firms simply want to [...]

The annual SPCA Tampa Bay 3K Petwalk is the organization’s largest fundraiser and participation from the community is crucial to its success. To help recruit donors and walkers, my company, St. Petersburg-based advertising agency, Pinstripe Marketing, donated the production of a 30-second television commercial. With generous support from Bright House Networks, the spot will run [...]

32nd Annual Telly Awards honors the very best commercials, videos, films and Internet work

St. Petersburg, Fla. - (July 5, 2011) - The winners of the 32nd Annual Telly Awards were announced, with St. Petersburg-based advertising agency, Pinstripe Marketing, taking home a bronze statuette for its Trend Micro corporate video. A panel of 350 judges reviewed [...]

Pinstripe Marketing, a full-service marketing and PR agency based in St. Petersburg, Florida, announced the launch of a new website for Florida architecture firm, Harvard Jolly. The new website, www.harvardjolly.com, gives visitors access to their vast portfolio, as well as details on their services and expertise in architecture, interior design, landscape design and more.
The [...]

Pinstripe Marketing president, Ginger Reichl, was the presenter at today’s Women in Architecture meeting held at the West Tampa Branch Library.
Reichl’s presentation, Building the Brand, focused on low-cost/no-cost marketing in response to an increased number of architects forced to open their own firms during the last three years.
“Many architects have been laid off from the [...]

A half-day program titled “Talking Tech: Communicating in the 21st Century” is scheduled from 8 a.m.-1:30 p.m., Wednesday, May 25, at The Tampa Club, 101 E. Kennedy Blvd. # 4200, in Tampa.
Featured speakers are Ginger Reichl of Tampa Bay advertising agency, Pinstripe Marketing, who will talk about online reputation management; Bryan Marks of Irvin Steel, [...]

Pinstripe Marketing is pleased to announce its sponsorship of the American Institute of Architects’ Archifest, a two week celebration of architecture in Central Florida.
The Archifest activities include:

Architecture + Film: Citizen Architect at Muvico Theater Ybor on September 30, 2010
Lean Health seminar and reception on [...]

The Florida Bar is postponing its enforcement of the new rules governing lawyer websites. Those rules make the inclusion of past results, testimonials and “statements characterizing the quality of legal services” impermissible.
Confused about what this really means? Feel free to contact me for additional information.
June 14, 2010
Florida Bar Association
New rules on lawyer and law firm [...]

As a professional communicator, I should have no problem explaining the difference between marketing products and services. And yet, I struggle with it every time I encounter a prospective client who expects the phone to ring off the hook with new business if he hires me.
You only need a lawyer when you need a lawyer. [...]

It can be a lonely as an entrepreneur. We push ourselves, create goals and milestones to hold ourselves accountable. Without management, we have to seek peers and mentors outside of our organizations to be confidants and sounding boards.
I found a friend and confidant in Jenn Greacen, founder and executive director of Red Frog Marketing. Our [...]