AP Stylebook now includes social media terms

I remember the day I got my first AP Stylebook. I was the newly hired Advertising & Media Relations Director for a very large law firm, when my assistant came into my office, took inventory of all of the supplies left behind by my predecessor and made a list of all the things I would [...]

Move over motivating, appealing, and inspiring. The new word in marketing is fascinating.

As a self-professed marketing nerd, I try to keep an eye out for the latest books and resources to stay sharp. Since I enjoyed Hogshead’s Radical Careering several years ago, pre-ordering my copy of Fascinate was a no brainer.
Living up to its title, Fascinate is smart, funny and conversational – like Sally has sent you [...]

You’ve got a rep to uphold

Admit it. You’ve Googled yourself. Did you like what you found?
The latest buzz in communications is around online reputation management (ORM), and people have a lot of questions about it. I spent my Friday in Ft. Myers talking with a group of lawyers about how to establish and maintain their online presence, use the tools [...]

The doctor will see you now

I spent nearly four hours that I will never get back in doctor’s offices today.  First, the dentist with a broken molar. I typically love going to the dentist.  I had my braces removed about 18 months ago, so I was sitting in recline every few weeks for three years straight. Fortunately, it has never [...]