Ginger Reichl

It was such an honor for my marketing agency to be considered for inclusion in the first edition of CRAVE Tampa Bay “The ultimate guide to woman-owned businesses.” The book is filled with gorgeous photography and inspiring words from some of Tampa Bay’s most dynamic entrepreneurs. Flip to any one of the 200 pages to [...]

There is no better source of new business than a referral. When a client comes to you based on a recommendation from a trusted friend or colleague, you’re more than half way there. In The Referral Engine, John Jantsch illustrates practical methods to making referrals part of the marketing plan and putting a system in [...]

I remember the day I got my first AP Stylebook. I was the newly hired Advertising & Media Relations Director for a very large law firm, when my assistant came into my office, took inventory of all of the supplies left behind by my predecessor and made a list of all the things I would [...]

As a self-professed marketing nerd, I try to keep an eye out for the latest books and resources to stay sharp. Since I enjoyed Hogshead’s Radical Careering several years ago, pre-ordering my copy of Fascinate was a no brainer.
Living up to its title, Fascinate is smart, funny and conversational – like Sally has sent you [...]

Admit it. You’ve Googled yourself. Did you like what you found?
The latest buzz in communications is around online reputation management (ORM), and people have a lot of questions about it. I spent my Friday in Ft. Myers talking with a group of lawyers about how to establish and maintain their online presence, use the tools [...]

I spent nearly four hours that I will never get back in doctor’s offices today.  First, the dentist with a broken molar. I typically love going to the dentist.  I had my braces removed about 18 months ago, so I was sitting in recline every few weeks for three years straight. Fortunately, it has never [...]