Ginger Reichl

I’ve had the good fortune of knowing Nicole Longo for nearly 10 years. She was one of the people I admired most when we worked together in the marketing department of Tech Data.
I wasn’t surprised when she left to start her own successful PR firm. I was shocked when she gave that up to [...]

Imagery of the passing year as a weary old man, and the coming 12 months as a smiling toddler, are common. For businesses, the symbolism is especially appropriate. As a healthy child should develop into maturity, business owners hope each new year brings growth to their companies.
And business growth is often predicated on marketing. While [...]

The Florida Bar has thrown a monkey wrench into legal marketing once again. Web sites have been treated as ‘information upon request’ for years, but the Supreme Court has decided that they must now comply with the advertising rules. Recognizing some of the confusion the new rule has caused, the Bar requested a six month [...]

As the holidays approach, we usually think about special connections with other people. We commonly think of friends and family first, but other relationships — even those of a commercial nature — may be very important as well.
Providers of professional services are unique in the level of intimacy they have with their clients. That’s why [...]

The Florida Bar Association surprises me on a regular basis… but rarely in a good way. Over the last couple years, there has been a lot of discussion in the legal marketing community about client testimonials - those that appear in directories like Avvo and social networks like LinkedIn.
The rules on advertising prohibit testimonials, statements [...]

Last night, I was honored to be named one of the Tampa Bay Business Journal’s 2009 ‘Up & Comers’.  Reviewing the list of winners, I am humbled by the recognition.
With winners’ ages spanning two decades (20 to 39), I was also struck by the fact that my days as a “young professional” or “up and [...]

It’s no secret that I am a huge fan of Broadway musicals, so I consider myself so lucky to live in an area that boasts one of the nation’s best theaters with annual seasons full of Tony winners.
And who is responsible for promoting these shows and all of the fantastic entertainment at the Tampa Bay [...]

There are some kinds of businesses that are a part of their customers’ weekly, if not daily routine—grocery stores, drycleaners, and gas stations to name a few. Other companies, such as clothing and hardware stores or even restaurants, also typically attract mostly repeat business. As long these operations offer competitive prices, good service and are [...]

I had the good fortune of meeting Summer Taylor at Leadership Florida’s first Connect Florida meeting in Orlando several years ago. As the Lead Dog of Good Dog/Bad Dog Creative Design, Summer is incredibly talented and provides exceptional service to her clients. But it was her vision to create biz-e-chicks with fellow entrepreneur, Liz Bollinger, [...]

I met Jennifer Malin a couple years ago when I re-joined the Legal Marketing Association (LMA) after the local city group came back to life. She immediately impressed me as a seasoned professional who has a firm grasp on the unique challenge of helping lawyers develop their practices.
As Marketing Director of Shumaker, Loop & Kendrick, [...]