Ginger Reichl

I have to admit, I’m a little surprised that I’ve never met Mike Westafer with Roger West Creative & Code. As super cool marketing entrepreneurs, you’d think we’d run in the same circles.
He’s running quite an organization over there and I know they’re one to watch.
Check out more about Mike and his thoughts [...]

As a professional communicator, I should have no problem explaining the difference between marketing products and services. And yet, I struggle with it every time I encounter a prospective client who expects the phone to ring off the hook with new business if he hires me.
You only need a lawyer when you need a lawyer. [...]

It can be a lonely as an entrepreneur. We push ourselves, create goals and milestones to hold ourselves accountable. Without management, we have to seek peers and mentors outside of our organizations to be confidants and sounding boards.
I found a friend and confidant in Jenn Greacen, founder and executive director of Red Frog Marketing. Our [...]

My team at Pinstripe Marketing and I are pleased to sponsor the May Legal Marketing Association luncheon roundtable.
While most of the organization’s luncheons feature an industry speaker, we often find that we get the most out of the discussions with one another. It is a challenge to stay on top of the changes going on [...]

I’ll be delivering my Online Reputation Management (ORM) presentation to the Trial Law Section of the St. Petersburg Bar Association on Wednesday, May 12th.
Lawyers have a unique challenge when it comes to ORM and using social media. With the rules imposed by the Florida Bar and other professional codes of conduct, they have to be [...]

I discovered a great organization tonight!  Women in Technology (WITI) has apparently been around for quite a while, but I had never heard of them (shocker - I thought I was already a member of everything).  I received a LinkedIn invitation for the March meeting, and since the speaker was VP of Marketing & Channels [...]

As a self-professed marketing nerd, I try to keep an eye out for the latest books and resources to stay sharp. Since I enjoyed Hogshead’s Radical Careering several years ago, pre-ordering my copy of Fascinate was a no brainer.
Living up to its title, Fascinate is smart, funny and conversational – like Sally has sent you [...]

I am honored that the Tampa Bay chapter of the Product Development and Management Association asked me to speak at their March meeting. We’ll be discussing Online Reputation Management (ORM) and how to leverage social media.
If you’re in product management or just want to be a smiling face in the audience, please join us!
March 22, [...]

I’ve had the good fortune of knowing Nicole Longo for nearly 10 years. She was one of the people I admired most when we worked together in the marketing department of Tech Data.
I wasn’t surprised when she left to start her own successful PR firm. I was shocked when she gave that up to [...]

Imagery of the passing year as a weary old man, and the coming 12 months as a smiling toddler, are common. For businesses, the symbolism is especially appropriate. As a healthy child should develop into maturity, business owners hope each new year brings growth to their companies.
And business growth is often predicated on marketing. While [...]