Ginger Reichl

Pinstripe Marketing is pleased to announce that agency president, Ginger Reichl, was named Game-Changer of the Year by Business Buddies Tampa. The Best in Business Awards recognize professionals with outstanding contributions to their companies, charity and community. The award was presented at the Business Buddies Tampa Holiday Ball at the Mainsail Conference Center on December [...]

In professional services, when we hear the term customer service, we often think, “that doesn’t apply to me, we have clients, not customers.” But so many of the concepts are the same, and we have much to learn when it comes to keeping our clients happy.  In a world where clients will move for a [...]

Pinstripe Marketing is pleased to announce its sponsorship of the American Institute of Architects’ Archifest, a two week celebration of architecture in Central Florida.
The Archifest activities include:

Architecture + Film: Citizen Architect at Muvico Theater Ybor on September 30, 2010
Lean Health seminar and reception on [...]

There is no better source of new business than a referral. When a client comes to you based on a recommendation from a trusted friend or colleague, you’re more than half way there. In The Referral Engine, John Jantsch illustrates practical methods to making referrals part of the marketing plan and putting a system in [...]

Pinstripe Marketing is proud to announce their president, Ginger Reichl, has been named a finalist in the Tampa Bay Business Journal’s 2010 Business Woman of the Year. Reichl has been nominated in the business services category and is one of 60 professional women that have made a positive impact on the business community.
“I am excited [...]

I have to admit, I’m a little surprised that I’ve never met Mike Westafer with Roger West Creative & Code. As super cool marketing entrepreneurs, you’d think we’d run in the same circles.
He’s running quite an organization over there and I know they’re one to watch.
Check out more about Mike and his thoughts [...]

As a professional communicator, I should have no problem explaining the difference between marketing products and services. And yet, I struggle with it every time I encounter a prospective client who expects the phone to ring off the hook with new business if he hires me.
You only need a lawyer when you need a lawyer. [...]

It can be a lonely as an entrepreneur. We push ourselves, create goals and milestones to hold ourselves accountable. Without management, we have to seek peers and mentors outside of our organizations to be confidants and sounding boards.
I found a friend and confidant in Jenn Greacen, founder and executive director of Red Frog Marketing. Our [...]

My team at Pinstripe Marketing and I are pleased to sponsor the May Legal Marketing Association luncheon roundtable.
While most of the organization’s luncheons feature an industry speaker, we often find that we get the most out of the discussions with one another. It is a challenge to stay on top of the changes going on [...]

I’ll be delivering my Online Reputation Management (ORM) presentation to the Trial Law Section of the St. Petersburg Bar Association on Wednesday, May 12th.
Lawyers have a unique challenge when it comes to ORM and using social media. With the rules imposed by the Florida Bar and other professional codes of conduct, they have to be [...]