Ginger Reichl

I discovered a great organization tonight!  Women in Technology (WITI) has apparently been around for quite a while, but I had never heard of them (shocker - I thought I was already a member of everything).  I received a LinkedIn invitation for the March meeting, and since the speaker was VP of Marketing & Channels [...]

As a self-professed marketing nerd, I try to keep an eye out for the latest books and resources to stay sharp. Since I enjoyed Hogshead’s Radical Careering several years ago, pre-ordering my copy of Fascinate was a no brainer.
Living up to its title, Fascinate is smart, funny and conversational – like Sally has sent you [...]

I am honored that the Tampa Bay chapter of the Product Development and Management Association asked me to speak at their March meeting. We’ll be discussing Online Reputation Management (ORM) and how to leverage social media.
If you’re in product management or just want to be a smiling face in the audience, please join us!
March 22, [...]

I’ve had the good fortune of knowing Nicole Longo for nearly 10 years. She was one of the people I admired most when we worked together in the marketing department of Tech Data.
I wasn’t surprised when she left to start her own successful PR firm. I was shocked when she gave that up to [...]

Imagery of the passing year as a weary old man, and the coming 12 months as a smiling toddler, are common. For businesses, the symbolism is especially appropriate. As a healthy child should develop into maturity, business owners hope each new year brings growth to their companies.
And business growth is often predicated on marketing. While [...]

The Florida Bar has thrown a monkey wrench into legal marketing once again. Web sites have been treated as ‘information upon request’ for years, but the Supreme Court has decided that they must now comply with the advertising rules. Recognizing some of the confusion the new rule has caused, the Bar requested a six month [...]

As the holidays approach, we usually think about special connections with other people. We commonly think of friends and family first, but other relationships — even those of a commercial nature — may be very important as well.
Providers of professional services are unique in the level of intimacy they have with their clients. That’s why [...]

The Florida Bar Association surprises me on a regular basis… but rarely in a good way. Over the last couple years, there has been a lot of discussion in the legal marketing community about client testimonials - those that appear in directories like Avvo and social networks like LinkedIn.
The rules on advertising prohibit testimonials, statements [...]

Last night, I was honored to be named one of the Tampa Bay Business Journal’s 2009 ‘Up & Comers’.  Reviewing the list of winners, I am humbled by the recognition.
With winners’ ages spanning two decades (20 to 39), I was also struck by the fact that my days as a “young professional” or “up and [...]

It’s no secret that I am a huge fan of Broadway musicals, so I consider myself so lucky to live in an area that boasts one of the nation’s best theaters with annual seasons full of Tony winners.
And who is responsible for promoting these shows and all of the fantastic entertainment at the Tampa Bay [...]