Ginger Reichl

The poor people at Art & Copy… I’ve been stalking them!  I saw this trailer online for the movie a couple months ago, and cannot wait to see it.
Some of the industry’s most interesting people are featured, including my hero, the legend, Mary Wells Lawrence.
You can read the synopsis here, but the trailer says it all. [...]

Admit it. You’ve Googled yourself. Did you like what you found?
The latest buzz in communications is around online reputation management (ORM), and people have a lot of questions about it. I spent my Friday in Ft. Myers talking with a group of lawyers about how to establish and maintain their online presence, use the tools [...]

I joined Twitter about eight months ago when the buzz started picking up. I guess I’ve always been an early adopter of technology, but I’m obviously a big fan of communication tools as well.
Since I set up accounts for me (@GingerReichl) and for the agency, Pinstripe Marketing (@PinstripeMktg), I initially found myself logging in and [...]

It’s planning season!  The next few months at the agency will be spent planning for our clients’ 2010 marketing initiatives. A key component of the marketing plan is the media in which their advertisements will appear.
In choosing media for your promotional efforts, a very important consideration is how well a particular advertising vehicle will reach your [...]

What thoughts are stirred when you hear the term, “public relations?”
You might think of press releases. Or more imaginatively, maybe the image that comes to mind is a news conference — where a company spokesperson tries to put a positive spin on reports that their latest product is “unsafe for any use… and is hazardous [...]

Trade shows are commonly understood as bazaars where exhibitors attempt to reach new customers by promoting their products or services via interactive displays and face-to-face conversation. These events are frequently huge and elaborate gatherings and every booth is striving for that “wow’” factor. With perhaps thousands of visitors — each of whom is a potential [...]

For once, my Saturday Stuff post is about getting rid of stuff!  I had the good fortune of meeting Tina Fischer through the Leadership St Pete Alumni Association. We quickly became friends, and then I started learning more about what she does.
And what she does is fantastic!
Tina is the founder of Your Business Editor - [...]

When I originally started my marketing agency in a spare bedroom years ago, I had no idea what it would take to set up a comfortable and efficient space. I spent my entire career in enormous organizations with facilities and departments to take care of everything. I only had to worry about the work.
I’m fortunate [...]

The Southeast chapter of the Legal Marketing Association (LMA) is hosting a regional conference next month and time is running out to register. Early bird registration ends on July 31. You can register and find more detailed information here.
Orange County Bar Association, Orlando, Florida
August 14, 2009
9 am to 4 pm
Program topics include:

Taking the ACC Value Challenge [...]

I am very honored to be selected as one of the Gulf Coast’s 40 Under 40 and to be associated with such an accomplished group of people!