Ginger Reichl

There are some kinds of businesses that are a part of their customers’ weekly, if not daily routine—grocery stores, drycleaners, and gas stations to name a few. Other companies, such as clothing and hardware stores or even restaurants, also typically attract mostly repeat business. As long these operations offer competitive prices, good service and are [...]

I had the good fortune of meeting Summer Taylor at Leadership Florida’s first Connect Florida meeting in Orlando several years ago. As the Lead Dog of Good Dog/Bad Dog Creative Design, Summer is incredibly talented and provides exceptional service to her clients. But it was her vision to create biz-e-chicks with fellow entrepreneur, Liz Bollinger, [...]

I met Jennifer Malin a couple years ago when I re-joined the Legal Marketing Association (LMA) after the local city group came back to life. She immediately impressed me as a seasoned professional who has a firm grasp on the unique challenge of helping lawyers develop their practices.
As Marketing Director of Shumaker, Loop & Kendrick, [...]

Almost everyone in business has heard how important it is to “network.” But for many people, the idea of making the rounds at the local chamber of commerce luncheon isn’t at all appealing. Now, thanks to online social marketing, it’s easy for anyone to make hundreds (if not thousands) of contacts.
Whether or not you’re active [...]

The poor people at Art & Copy… I’ve been stalking them!  I saw this trailer online for the movie a couple months ago, and cannot wait to see it.
Some of the industry’s most interesting people are featured, including my hero, the legend, Mary Wells Lawrence.
You can read the synopsis here, but the trailer says it all. [...]

Admit it. You’ve Googled yourself. Did you like what you found?
The latest buzz in communications is around online reputation management (ORM), and people have a lot of questions about it. I spent my Friday in Ft. Myers talking with a group of lawyers about how to establish and maintain their online presence, use the tools [...]

I joined Twitter about eight months ago when the buzz started picking up. I guess I’ve always been an early adopter of technology, but I’m obviously a big fan of communication tools as well.
Since I set up accounts for me (@GingerReichl) and for the agency, Pinstripe Marketing (@PinstripeMktg), I initially found myself logging in and [...]

It’s planning season!  The next few months at the agency will be spent planning for our clients’ 2010 marketing initiatives. A key component of the marketing plan is the media in which their advertisements will appear.
In choosing media for your promotional efforts, a very important consideration is how well a particular advertising vehicle will reach your [...]

What thoughts are stirred when you hear the term, “public relations?”
You might think of press releases. Or more imaginatively, maybe the image that comes to mind is a news conference — where a company spokesperson tries to put a positive spin on reports that their latest product is “unsafe for any use… and is hazardous [...]

Trade shows are commonly understood as bazaars where exhibitors attempt to reach new customers by promoting their products or services via interactive displays and face-to-face conversation. These events are frequently huge and elaborate gatherings and every booth is striving for that “wow’” factor. With perhaps thousands of visitors — each of whom is a potential [...]