Ginger Reichl

The Florida Bar is postponing its enforcement of the new rules governing lawyer websites. Those rules make the inclusion of past results, testimonials and “statements characterizing the quality of legal services” impermissible.
Confused about what this really means? Feel free to contact me for additional information.
June 14, 2010
Florida Bar Association
New rules on lawyer and law firm [...]

I am so pleased to be moderating the media panel for the Legal Marketing Association’s June luncheon. Such a great panel of professionals!
What do editors want in a story?
How do I get my lawyers “on the list” as media resources?
Are press releases still relevant?
How do I approach the media with a story idea?
Do blogs and [...]

As a professional communicator, I should have no problem explaining the difference between marketing products and services. And yet, I struggle with it every time I encounter a prospective client who expects the phone to ring off the hook with new business if he hires me.
You only need a lawyer when you need a lawyer. [...]