Ginger Reichl

Well how about that! After years of giving advice about personal branding and presentations about managing online reputations, it looks like I’ve done a pretty good job of doing it for myself.
A friend shared a newsletter from Reach Personal Branding that reinforced many of the concepts I include in my presentations. On their site, I [...]

The Florida Bar has thrown a monkey wrench into legal marketing once again. Web sites have been treated as ‘information upon request’ for years, but the Supreme Court has decided that they must now comply with the advertising rules. Recognizing some of the confusion the new rule has caused, the Bar requested a six month [...]

The Florida Bar Association surprises me on a regular basis… but rarely in a good way. Over the last couple years, there has been a lot of discussion in the legal marketing community about client testimonials - those that appear in directories like Avvo and social networks like LinkedIn.
The rules on advertising prohibit testimonials, statements [...]

I’ve been doing a lot of presentations about social media, web 2.0 and online reputation management lately. After 50 minutes of running through the design of a social media strategy, policies and a variety of executions, I inevitably get the question, “How do you keep up with it all?”
The short answer is that we make [...]

Almost everyone in business has heard how important it is to “network.” But for many people, the idea of making the rounds at the local chamber of commerce luncheon isn’t at all appealing. Now, thanks to online social marketing, it’s easy for anyone to make hundreds (if not thousands) of contacts.
Whether or not you’re active [...]

Admit it. You’ve Googled yourself. Did you like what you found?
The latest buzz in communications is around online reputation management (ORM), and people have a lot of questions about it. I spent my Friday in Ft. Myers talking with a group of lawyers about how to establish and maintain their online presence, use the tools [...]

I joined Twitter about eight months ago when the buzz started picking up. I guess I’ve always been an early adopter of technology, but I’m obviously a big fan of communication tools as well.
Since I set up accounts for me (@GingerReichl) and for the agency, Pinstripe Marketing (@PinstripeMktg), I initially found myself logging in and [...]