Ginger Reichl

Last night, I was honored to be named one of the Tampa Bay Business Journal’s 2009 ‘Up & Comers’.  Reviewing the list of winners, I am humbled by the recognition.
With winners’ ages spanning two decades (20 to 39), I was also struck by the fact that my days as a “young professional” or “up and [...]

“A brand should strive to own a word in the minds of the consumer.”  It’s one of the key messages in Al and Laura Ries’ book, 22 Immutable Laws of Branding.  I use this gem in every marketing and branding presentation I give, with national examples (Volvo, FedEx, Nordstrom) and a few locals (Beef O’Brady’s, Beltz [...]

We’ve all been to a networking event or had an ice breaker exercise with a new group where you share something that few people know.  My story is always about when I met Michael Jackson.
I spent summer 1993 in the Walt Disney World College Program. We would go to Disney University in the morning to [...]

The economy has people taking a second look at where their money is going. Even for those who remain relatively untouched by the situation (as long as the 401k statement are unopened) - it is times like this that make us review our expenses.
But what is important to you? Where do you refuse to cut [...]