Tampa Bay Marketing Spotlight - Jenn Greacen

It can be a lonely as an entrepreneur. We push ourselves, create goals and milestones to hold ourselves accountable. Without management, we have to seek peers and mentors outside of our organizations to be confidants and sounding boards.
I found a friend and confidant in Jenn Greacen, founder and executive director of Red Frog Marketing. Our [...]

Legal Marketing Roundtable

My team at Pinstripe Marketing and I are pleased to sponsor the May Legal Marketing Association luncheon roundtable.
While most of the organization’s luncheons feature an industry speaker, we often find that we get the most out of the discussions with one another. It is a challenge to stay on top of the changes going on [...]

Florida State University wins regional National Student Advertising Competition

Florida State University’s Arrowhead Advertising team won the 4th District American Advertising Federation’s National Student Advertising Competition in Tampa on April 30th. This is the fourth year in a row and seventh time in the last ten years that FSU has won the competition to represent the 4th District in the national competition.
Each year, a [...]

Crislip Arcade/600 Block Grand Re-Opening

Block party celebrates renovated Crislip Arcade in downtown St. Petersburg
The reopening of Crislip Arcade

Women in Technology

I discovered a great organization tonight!  Women in Technology (WITI) has apparently been around for quite a while, but I had never heard of them (shocker - I thought I was already a member of everything).  I received a LinkedIn invitation for the March meeting, and since the speaker was VP of Marketing & Channels [...]

Connecting with Tampa Bay’s Innovators

I am honored that the Tampa Bay chapter of the Product Development and Management Association asked me to speak at their March meeting. We’ll be discussing Online Reputation Management (ORM) and how to leverage social media.
If you’re in product management or just want to be a smiling face in the audience, please join us!
March 22, [...]

Your best customer is the one you’re already with

You’ve probably seen the commercial. A young man is having lunch at sidewalk café with his very pretty girlfriend. As she’s talking to him, two lovely young women walk by, distracting the fellow to the point of leering. The girlfriend texts him a message calling him a pig.
The TV spot is funny because … well [...]

Another nudge for the Crislip

Our friends at the Tampa Bay Business Journal picked up on our petition to clean up the Crislip Arcade. This could be the nudge we need to make some progress!
Businesses seeking action at Crislip Arcade on Central
The fate of the historic Crislip Arcade, a 1920s-style mall on Central Avenue, has been undetermined for years, and [...]

Clean up Crislip

I selected downtown St. Pete for my growing business in late 2007, but the condition of Crislip is an embarrassment when my clients and potential clients come to visit. It is important that we create the beautiful, welcoming environment that people expect from our city!
The building known as Crislip Arcade, located at the 600 block [...]