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	<title>Ginger Reichl</title>
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	<link>http://gingerreichl.com</link>
	<description>News and Observations</description>
	<pubDate>Tue, 29 Jun 2010 02:47:16 +0000</pubDate>
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		<title>Tampa Bay Marketing Spotlight - Mike Westafer</title>
		<link>http://gingerreichl.com/2010/06/28/tampa-bay-marketing-spotlight-mike-westafer/</link>
		<comments>http://gingerreichl.com/2010/06/28/tampa-bay-marketing-spotlight-mike-westafer/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 02:47:16 +0000</pubDate>
		<dc:creator>Ginger</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Mike Westafer]]></category>

		<category><![CDATA[Roger West Creative & Code]]></category>

		<guid isPermaLink="false">http://gingerreichl.com/?p=603</guid>
		<description><![CDATA[I have to admit, I&#8217;m a little surprised that I&#8217;ve never met Mike Westafer with Roger West Creative &#38; Code. As super cool marketing entrepreneurs, you&#8217;d think we&#8217;d run in the same circles.  
He&#8217;s running quite an organization over there and I know they&#8217;re one to watch.
Check out more about Mike and his thoughts [...]]]></description>
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		<title>Florida Bar postpones enforcement of web rules</title>
		<link>http://gingerreichl.com/2010/06/15/florida-bar-postpones-enforcement-of-web-rules/</link>
		<comments>http://gingerreichl.com/2010/06/15/florida-bar-postpones-enforcement-of-web-rules/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 13:22:25 +0000</pubDate>
		<dc:creator>Ginger</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Professional Services]]></category>

		<category><![CDATA[Florida Bar advertising rules]]></category>

		<category><![CDATA[Florida legal marketing]]></category>

		<category><![CDATA[lawyer website]]></category>

		<category><![CDATA[legal website]]></category>

		<category><![CDATA[Tampa Bay legal marketing]]></category>

		<guid isPermaLink="false">http://gingerreichl.com/?p=597</guid>
		<description><![CDATA[The Florida Bar is postponing its enforcement of the new rules governing lawyer websites. Those rules make the inclusion of past results, testimonials and &#8220;statements characterizing the quality of legal services&#8221; impermissible.
Confused about what this really means? Feel free to contact me for additional information.
June 14, 2010
Florida Bar Association
New rules on lawyer and law firm [...]]]></description>
		<wfw:commentRss>http://gingerreichl.com/2010/06/15/florida-bar-postpones-enforcement-of-web-rules/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What&#8217;s in a media story?  The Legal Marketing Association&#8217;s June luncheon</title>
		<link>http://gingerreichl.com/2010/06/08/whats-in-a-media-story-the-legal-marketing-associations-june-luncheon/</link>
		<comments>http://gingerreichl.com/2010/06/08/whats-in-a-media-story-the-legal-marketing-associations-june-luncheon/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 16:43:45 +0000</pubDate>
		<dc:creator>Ginger</dc:creator>
		
		<category><![CDATA[Professional Services]]></category>

		<guid isPermaLink="false">http://gingerreichl.com/?p=595</guid>
		<description><![CDATA[I am so pleased to be moderating the media panel for the Legal Marketing Association&#8217;s June luncheon. Such a great panel of professionals!
What do editors want in a story?
How do I get my lawyers &#8220;on the list&#8221; as media resources?
Are press releases still relevant?
How do I approach the media with a story idea?
Do blogs and [...]]]></description>
		<wfw:commentRss>http://gingerreichl.com/2010/06/08/whats-in-a-media-story-the-legal-marketing-associations-june-luncheon/feed/</wfw:commentRss>
		</item>
		<item>
		<title>AP Stylebook now includes social media terms</title>
		<link>http://gingerreichl.com/2010/06/06/ap-stylebook-now-includes-social-media-terms/</link>
		<comments>http://gingerreichl.com/2010/06/06/ap-stylebook-now-includes-social-media-terms/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 23:59:25 +0000</pubDate>
		<dc:creator>Ginger</dc:creator>
		
		<category><![CDATA[Books]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[AP Stylebook]]></category>

		<category><![CDATA[copyediting]]></category>

		<category><![CDATA[copywriting]]></category>

		<category><![CDATA[proofreading]]></category>

		<category><![CDATA[social media terms]]></category>

		<guid isPermaLink="false">http://gingerreichl.com/?p=587</guid>
		<description><![CDATA[I remember the day I got my first AP Stylebook. I was the newly hired Advertising &#38; Media Relations Director for a very large law firm, when my assistant came into my office, took inventory of all of the supplies left behind by my predecessor and made a list of all the things I would [...]]]></description>
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		</item>
		<item>
		<title>Marketing lawyers like toothpaste? Not so much.</title>
		<link>http://gingerreichl.com/2010/05/14/marketing-lawyers-like-toothpaste-not-so-much/</link>
		<comments>http://gingerreichl.com/2010/05/14/marketing-lawyers-like-toothpaste-not-so-much/#comments</comments>
		<pubDate>Fri, 14 May 2010 15:10:49 +0000</pubDate>
		<dc:creator>Ginger</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Business]]></category>

		<category><![CDATA[Professional Services]]></category>

		<guid isPermaLink="false">http://gingerreichl.com/?p=579</guid>
		<description><![CDATA[As a professional communicator, I should have no problem explaining the difference between marketing products and services. And yet, I struggle with it every time I encounter a prospective client who expects the phone to ring off the hook with new business if he hires me.
You only need a lawyer when you need a lawyer. [...]]]></description>
		<wfw:commentRss>http://gingerreichl.com/2010/05/14/marketing-lawyers-like-toothpaste-not-so-much/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Tampa Bay Marketing Spotlight - Jenn Greacen</title>
		<link>http://gingerreichl.com/2010/05/08/tampa-bay-marketing-spotlight-jenn-greacen/</link>
		<comments>http://gingerreichl.com/2010/05/08/tampa-bay-marketing-spotlight-jenn-greacen/#comments</comments>
		<pubDate>Sat, 08 May 2010 21:13:04 +0000</pubDate>
		<dc:creator>Ginger</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Business]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Jenn Greacen]]></category>

		<category><![CDATA[Red Frog Marketing]]></category>

		<category><![CDATA[Spotlight]]></category>

		<guid isPermaLink="false">http://gingerreichl.com/?p=543</guid>
		<description><![CDATA[It can be a lonely as an entrepreneur. We push ourselves, create goals and milestones to hold ourselves accountable. Without management, we have to seek peers and mentors outside of our organizations to be confidants and sounding boards.
I found a friend and confidant in Jenn Greacen, founder and executive director of Red Frog Marketing. Our [...]]]></description>
		<wfw:commentRss>http://gingerreichl.com/2010/05/08/tampa-bay-marketing-spotlight-jenn-greacen/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Legal Marketing Roundtable</title>
		<link>http://gingerreichl.com/2010/05/01/legal-marketing-roundtable/</link>
		<comments>http://gingerreichl.com/2010/05/01/legal-marketing-roundtable/#comments</comments>
		<pubDate>Sat, 01 May 2010 18:15:53 +0000</pubDate>
		<dc:creator>Ginger</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Florida legal marketing]]></category>

		<category><![CDATA[St. Petersburg legal marketing]]></category>

		<category><![CDATA[Tampa Bay legal marketing]]></category>

		<guid isPermaLink="false">http://gingerreichl.com/?p=546</guid>
		<description><![CDATA[My team at Pinstripe Marketing and I are pleased to sponsor the May Legal Marketing Association luncheon roundtable.
While most of the organization&#8217;s luncheons feature an industry speaker, we often find that we get the most out of the discussions with one another. It is a challenge to stay on top of the changes going on [...]]]></description>
		<wfw:commentRss>http://gingerreichl.com/2010/05/01/legal-marketing-roundtable/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Florida State University wins regional National Student Advertising Competition</title>
		<link>http://gingerreichl.com/2010/04/30/florida-state-university-wins-regional-national-student-advertising-competition/</link>
		<comments>http://gingerreichl.com/2010/04/30/florida-state-university-wins-regional-national-student-advertising-competition/#comments</comments>
		<pubDate>Sat, 01 May 2010 01:11:26 +0000</pubDate>
		<dc:creator>Ginger</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Associations]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[NSAC]]></category>

		<guid isPermaLink="false">http://gingerreichl.com/?p=551</guid>
		<description><![CDATA[
Florida State University&#8217;s Arrowhead Advertising team won the 4th District American Advertising Federation&#8217;s National Student Advertising Competition in Tampa on April 30th. This is the fourth year in a row and seventh time in the last ten years that FSU has won the competition to represent the 4th District in the national competition.
Each year, a [...]]]></description>
		<wfw:commentRss>http://gingerreichl.com/2010/04/30/florida-state-university-wins-regional-national-student-advertising-competition/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Pinstripe Marketing President Presents Marketing Seminar for Trial Lawyers</title>
		<link>http://gingerreichl.com/2010/04/28/pinstripe-marketing-president-presents-marketing-seminar-for-trial-lawyers/</link>
		<comments>http://gingerreichl.com/2010/04/28/pinstripe-marketing-president-presents-marketing-seminar-for-trial-lawyers/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 01:57:30 +0000</pubDate>
		<dc:creator>Ginger</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[online reputation management]]></category>

		<category><![CDATA[St. Petersburg legal marketing]]></category>

		<category><![CDATA[Tampa Bay legal marketing]]></category>

		<guid isPermaLink="false">http://gingerreichl.com/?p=566</guid>
		<description><![CDATA[I&#8217;ll be delivering my Online Reputation Management (ORM) presentation to the Trial Law Section of the St. Petersburg Bar Association on Wednesday, May 12th.
Lawyers have a unique challenge when it comes to ORM and using social media. With the rules imposed by the Florida Bar and other professional codes of conduct, they have to be [...]]]></description>
		<wfw:commentRss>http://gingerreichl.com/2010/04/28/pinstripe-marketing-president-presents-marketing-seminar-for-trial-lawyers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Crislip Arcade/600 Block Grand Re-Opening</title>
		<link>http://gingerreichl.com/2010/04/09/crislip-arcade600-block-grand-re-opening/</link>
		<comments>http://gingerreichl.com/2010/04/09/crislip-arcade600-block-grand-re-opening/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 23:14:31 +0000</pubDate>
		<dc:creator>Ginger</dc:creator>
		
		<category><![CDATA[Public Service]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Crislip Arcade]]></category>

		<category><![CDATA[Ginger Reichl]]></category>

		<category><![CDATA[St. Pete art]]></category>

		<category><![CDATA[St. Petersburg re-development]]></category>

		<guid isPermaLink="false">http://gingerreichl.com/?p=540</guid>
		<description><![CDATA[

Block party celebrates renovated Crislip Arcade in downtown St. Petersburg
The reopening of Crislip Arcade

    

	]]></description>
		<wfw:commentRss>http://gingerreichl.com/2010/04/09/crislip-arcade600-block-grand-re-opening/feed/</wfw:commentRss>
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