Ginger Reichl

Imagery of the passing year as a weary old man, and the coming 12 months as a smiling toddler, are common. For businesses, the symbolism is especially appropriate. As a healthy child should develop into maturity, business owners hope each new year brings growth to their companies.
And business growth is often predicated on marketing. While [...]

As the holidays approach, we usually think about special connections with other people. We commonly think of friends and family first, but other relationships — even those of a commercial nature — may be very important as well.
Providers of professional services are unique in the level of intimacy they have with their clients. That’s why [...]