Ginger Reichl

In professional services, when we hear the term customer service, we often think, “that doesn’t apply to me, we have clients, not customers.” But so many of the concepts are the same, and we have much to learn when it comes to keeping our clients happy.  In a world where clients will move for a [...]

The Florida Bar has thrown a monkey wrench into legal marketing once again. Web sites have been treated as ‘information upon request’ for years, but the Supreme Court has decided that they must now comply with the advertising rules. Recognizing some of the confusion the new rule has caused, the Bar requested a six month [...]

The Florida Bar Association surprises me on a regular basis… but rarely in a good way. Over the last couple years, there has been a lot of discussion in the legal marketing community about client testimonials - those that appear in directories like Avvo and social networks like LinkedIn.
The rules on advertising prohibit testimonials, statements [...]