Ginger Reichl

I’ve been working on legal marketing and advertising for more than 13 years, and one of my biggest frustrations has been the Florida Bar rules regulating lawyer advertising. I understand that advertising is relatively new to the profession, and some hucksters have gone overboard in their unseemly ads, but the majority of law firms simply want to [...]

The Florida Bar is postponing its enforcement of the new rules governing lawyer websites. Those rules make the inclusion of past results, testimonials and “statements characterizing the quality of legal services” impermissible.
Confused about what this really means? Feel free to contact me for additional information.
June 14, 2010
Florida Bar Association
New rules on lawyer and law firm [...]

My team at Pinstripe Marketing and I are pleased to sponsor the May Legal Marketing Association luncheon roundtable.
While most of the organization’s luncheons feature an industry speaker, we often find that we get the most out of the discussions with one another. It is a challenge to stay on top of the changes going on [...]

I’ll be delivering my Online Reputation Management (ORM) presentation to the Trial Law Section of the St. Petersburg Bar Association on Wednesday, May 12th.
Lawyers have a unique challenge when it comes to ORM and using social media. With the rules imposed by the Florida Bar and other professional codes of conduct, they have to be [...]

The Florida Bar has thrown a monkey wrench into legal marketing once again. Web sites have been treated as ‘information upon request’ for years, but the Supreme Court has decided that they must now comply with the advertising rules. Recognizing some of the confusion the new rule has caused, the Bar requested a six month [...]

The Florida Bar Association surprises me on a regular basis… but rarely in a good way. Over the last couple years, there has been a lot of discussion in the legal marketing community about client testimonials - those that appear in directories like Avvo and social networks like LinkedIn.
The rules on advertising prohibit testimonials, statements [...]